Instagram was introduced back in 2010 and its popularity increased exponentially throughout the past couple of years. By mid-2015, Instagram had 400M users and it was increased to 500M by April 2016. However, it has taken only few months for the number of Instagram users to grow from 500M to 600M. A couple of days back, Instagram celebrated having 600M registered users. As per the above mentioned statistics, it can be seen that the popularity of Instagram is accelerating, even if they have a huge user base.
The company recently conducted a research to figure out the demographics of registered users. From this study, they realized that most of the people who signed up with Instagram in the recent couple of months are from Asian countries. Instagram was initially popular among Western countries and Asian people have now got to know about the uses of it. On the other hand, more and more people in Asian countries purchase smartphones nowadays and they are provided with reliable internet connections as well. These factors helped Instagram to go from 500M users to 600M users within a short period of time.
The recent updates introduced by Instagram to change the features also contributed a lot towards its popularity. For example, the way how stories appear on the news feed was changed and it tempted people to check Instagram more frequently than before. On the other hand, Instagram was provided with a personalized algorithmic feed, which helped people to make sure that they only see what they want to see. This made them check out Instagram more frequently than before and it also helped to increase the popularity of the app along with time.
When the engineers at Instagram introduced algorithmic feed, it gave life to more controversies. In fact, some people wanted to stick with the old algorithm as they wanted to see posts in chronological order. On the other hand, they didn't believe that Instagram would be intelligent enough to show posts that they really want to see. However, these controversies vanished after few weeks because Instagram users started loving the new algorithm. In other words, the change of news feed algorithm did not cause any major impact on the popularity of Instagram. The next target of Instagram is to hit 100M within the next couple of years. In order to achieve that objective, they are expected to roll out few exciting updates as well.
As a result of the increasing popularity of Instagram, most of the businesses tend to pay special attention towards it through their social media marketing campaigns. In fact, Instagram is now popular than some of the leading giants in social media such as Twitter. If you are looking forward to promote your products or services with Instagram, Socialmediacombo is one of the best places to seek assistance in improving your instagram and social media followers. It can provide credibility to your new Instagram account and help you generate effective business leads. It is in a position to offer amazing benefits to any kind of a business.