Ten years ago, if somebody told you that news from around the globe would be received through Facebook; we would think that the person is joking, as it is an implausible idea. But today 62% of the Americans receive news from social media. Similarly, as the technology continues to advance beyond social networking sites, it is on the verge to reshape the digital publishing industry. Online communities are forming digital publishing platforms that help to read and create contents.
Future Technologies
Here are some of the future technologies that could revolutionize publishing industries:
- Live Steaming: Due to the rise of live streaming across social media platforms like YouTube, Facebook and Twitter, news outlets are now able to reach out to hundreds of viewers simultaneously. It can also be effective in contexts such as product promotions, live announcements, online classes, etc. Furthermore, live broadcasting isn't restricted to live video and audio, there is flexibility to use different forms of multimedia, pictures, text, live chat etc.
- Virtual Reality: VR can be defined as a 3-dimensional, computer-generated environment interacts with a person. It is a combination of live streaming and immersive experiences. Wherever it is too dangerous, expensive or impractical to do something in reality, virtual reality is the way to go. As the cost of virtual reality is going down, and due to the immersive experience it offers to audience, organizations are now heavily investing in Virtual Reality. Joomag, the leading digital publishing platform believes that VR could substantively change the way we interface with our digital technologies.
- Artificial Intelligence: AI refers to the situation in which a machine mimics cognitive functions such as learning and problem solving. They are relevant to intellectual tasks such as art creation, online assistants, targeting online advertisements, etc. Furthermore, with the social media sites overtaking TV, major publishers use AI to post stories effectively and to generate high volumes of traffic.
- Business Intelligence: It is an umbrella term that refers to a variety of software applications used to analyze organization's raw data. Many companies are nowadays using BI to improve decision-making, cut costs and identify new business. BI encompasses a wide variety of tools, applications, and methodologies that enables organizations to collect data, prepare for analysis, develop and run queries against the data and create reports to make analytical results available to operational workers.
- Machine Learning: It gives the computers the ability to learn without being programmed. It explores the study and construction of algorithms that can learn from and make predictions on data through building a model from sample inputs. These algorithms allow researchers, data scientists, engineers and analysts to produce reliable results.
As technology continues to progress rapidly, it brings a promise of reshaping the way in which we consume content. For instance, VR goggles will allow the consumers to understand news completely. Furthermore, Artificial Intelligence and Business Intelligence provide more and more useful data to users to allow for better personalization.