Blizzard's MMO World of Warcraft (WoW) is now in its 13th year and still enjoys millions of subscribers willing to pay a monthly fee. However, subscription numbers began to fall a few years ago and so Blizzard had to come up with new ways to entice players to stay or return. Alongside regular new content packs, Blizzard introduced WoW Tokens back in 2015, and they've proved popular.
WoW Tokens can be purchased for $20 and then sold in the WoW Auction House for whatever the going rate is in exchange for gold. At launch that was about 30,000 gold, but today it's up to around 62,000. What's nice about WoW Tokens is, if you have plenty of gold already in WoW, you can exchange it for WoW Tokens. Those tokens can then be used to buy 30 days of game time instead of paying the subscription fee.
This week WoW Tokens became even more useful as Blizzard decided to allow their use beyond the confines of World of Warcraft. Instead of swapping a WoW Token for gold or 30 days of game time, you can opt to add $15 to your Battle.net Balance.
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By taking this step, WoW Tokens become indirectly usable in other Blizzard games. So, farm enough gold in WoW, trade it for a $15 Battle.net credit, then use that credit to purchase content/products from other games, including Overwatch, Hearthstone, Heroes of the Storm, StarCraft II, Diablo III, or Blizzard's range of classic game titles.
For long-time WoW players with a healthy pile of gold, this opens access to a lot of new content outside of WoW (or more content for use within the MMO, e.g. pets and mounts). The temptation will be to spend all of your digital currency, which is exactly what Blizzard would like you to do so you keep subscribing to collect more gold!