The world of professional cleaning services has seen a huge surge in demand and revenue over the past few decades and many of those ventures focus on carpet cleaning. With an estimated industry value of $25 billion in the US alone, it's not surprising that many new and seasoned business entrepreneurs like the Koch brothers are looking to make their mark in the industry - to effectively clean up on cleaning up.
The Koch Industries Inc. is set to challenge high-profile industry competitors like Procter & Gamble Co. and Clorax Co. for their slice of the carpet cleaning industry, with their new Stainmaster carpet cleaner line. With an initial launch in Walmart stores, Stainmaster products will eventually be launched nationally in the States and are already set to be a consumer favorite according to recent data.
Of course, not everyone in the carpet cleaning industry will have the magnitude of capital and business network that the Koch brothers have, but in many cases, this doesn't necessarily matter. There are various facets of household cleaning that can be tapped into, which is probably what makes it such a popular choice for new start-ups. Whether you're starting small offering carpet cleaning services to domestic and commercial clients or branching out into new innovative carpet cleaning products and technologies, for those with good business acumen and the ability to clean carpets, it can be a very lucrative and successful business.
The versatility of the carpet cleaning industry
Well, one of the main factors that attracts many business entrepreneurs to carpet cleaning is the fact that it is a relatively straightforward niche to get into, depending on what type of carpet cleaning services you're looking to get into of course. For example, those wanting to offer professional carpet cleaning services on a small scale initially need very little capital, just enough to invest in quality carpet cleaning equipment and a little training. In the early stages, equipment doesn't necessarily need to be industrial, just good enough to tackle the job at hand. As your client base and expertise grow, you can expand and invest in more niche equipment to suit your requirements.
Naturally, if you're hoping to take on the big names such as Proctor & Gamble Co. or Johnson & Johnson with a brand new carpet-cleaning product then you will likely need a lot more capital to invest. But if you get the right product, branding and marketing it's entirely possible to become a household name – like the Koch brothers above, who are completely new to the household cleaning industry yet already deemed to be a success.
Investment in technology
The other end of the spectrum is the household cleaning equipment industry. When you consider the likes of Dyson who transformed the world of the vacuum cleaners and carpet cleaners, they started small with a great concept to then go on to become a global phenomenon with an ever-expanding product range. The advances in technology in the household cleaning sector show that technology could well be a step in the right direction. Consumers and commercial companies are always looking for better, more efficient and cost effective ways of cleaning carpets and floor surfaces, so if you have an eye for innovation and technology then creating the latest high-tech carpet cleaning equipment could be a very smart move.
In a world that is verging on the obsessive when it comes to cleaning, there is always going to be a demand for carpet cleaning products and services. This is probably what makes carpet cleaning such a big business; with high demand comes the need to supply, and there are many businesses and entrepreneurs ready to step up to the plate.