Your website is the primary face of your business over the web world and before your online audience. No wonder, you have to ensure the best impression here by extending convenient marketing management & positive visitor experience through your digital content- which calls for a robust web CMS solution. Talk about the best web CMS platforms today and you have the big guns actively voting for none other than Adobe Experience Manager. Do you know, giants like Time Warner, Fossil, ASICS, Avery Dennison all swear by AEM when it comes to their web content management? Well, yes and this enterprise-level premier CMS has even topped the Forrester's list of best 10 web CMS platforms for solid digital experiences.
So, what are the benefits of Adobe Experience Manager?
The leading reason behind the popularity of AEM is that the platform works to simplify management & delivery of a site's contents & assets & lessens complications of delivering virtual experiences to right customers.
A unit of Adobe Marketing Cloud, AEM is powered with 5 modules- such as Sites, Assets as well as Mobile, Forms & Community. All the modules together assure a top-grade CMS platform for building high-traffic websites, mobile applications & forms for efficient and easier management of marketing content & assets.
Let's have a look at the perks of each of these modules-
AEM Sites
- It allows you to build & manage the mobile sites as well as responsive designs conveniently right from a single platform.
- It comes with tools that can optimize the shopping carts, easily sync up product data from PIM or ERP system or e-commerce portal and can generate pages simply from the catalog data.
- Sites is a bliss for companies who have to manage several sites across multiple languages and regions- much to their delight, it enables them to control everything from a single centralized place.
- Promotes unified virtual experience from several devices like desktop to phone to table & to the on-location screens.
- Enables management & launch of marketing campaigns straight from one location.
Digital Asset Management:
- One of the main reasons to choose AEM for web CMS is that its DAM develops seamless & custom variations of the assets, in regards to size, color, format etc. – by working with just a single asset set.
- Assets can be conveniently integrated with Creative Cloud to ensure creative & marketing workflows.
- Ability to access & manage assets from Cloud
- Enables creation, management, analysis & service of responsive, optimized and interactive videos for all browsing devices, regardless of screen size.
- Assures automatic assignment of tags and metadata to all assets.
- Delivers targeted and personalized experiences to improve engagement.
AEM Mobile:
- Allows mobile app building with mono code base & the apps can be delivered to several platforms easily.
- Real-time review of unpublished apps that further speed-up approval process.
- Users can review metrics, update content & package updates meant for app-stores through single convenient dashboard.
- Users get a breezy drag & drop interface to update apps & check changes sans going to app store.
- In-built analytics tools helps in instant analysis of app performance.
- Assures presentation of consistent content before customers through integration of mobile-app strategy with user's experience management.
- Creation & sending of push notifications to draw users to app easily.
Adobe Forms:
- Assures best possible form experience today, based on customer profile, location & device.
- Forms are easier to find for customers.
- Create personalized interactive statements which could be accessed conveniently from anywhere, anytime.
- More engaging way to complete forms for users through video, electronic signing, responsive interfaces & pre-filled fields.
- Assurance of proactive security & solid track on sensitive documents.
- Users can come up with automated workflows & merge in data & documents with their existent systems.
- Adobe Analytics, Target and Campaign offers insights to gauge user experience & effectiveness.
Adobe Community
- Enables users to encourage easy interaction between employees and customers through blogs forums, ratings etc.
- User-friendly wizards and interfaces assure convenient creation & customization of web communities, in rhyme with brand identity.
- Optimized engagement through community content recommendations & analytics.
Adobe Experience Manager is the unanimous choice for leading web content management solution today as unlike the regular options, it has simplified life by integrating all the important functions of digital marketing & content management into one single platform.