We've already shown how a simple platformer like Super Mario Run can hit 40 million downloads in four days, but there's more to mobile gaming that this!
Many of the world's most popular mobile games are massively multiplayer online strategy games. Titles like Game of War have become hugely popular as they are free to play, but require in-app purchases in order to transform your barren city into a profitable empire. And although games like Mobile Strike offer a different modern warfare aesthetic, the gameplay is pretty similar across many of these titles.
Similarly, there's been a wave of popular world-building games ever since the likes of Minecraft hit our mobile screens. Whilst the likes of Roblox and Terraria offer a similar open-ended format, they've also proven massively popular by allowing gamers to compete or team up to take on adventures and create some incredible digital constructions.
If the lack of gaming goal sounds a little off-putting, then try the growing casino gaming trend where the object of winning money is pretty obvious. However, brands like Mr Smith Casino offer a pleasing amount of variety in their games with even a Guns N' Roses themed slot giving you an appropriate welcome to the jungle as you hunt down some mobile winnings.
A big part of the appeal of slots games is that they are quick and easy to play. And a similar idea is behind many of the biggest puzzle games of recent times. Whether it's the optical illusions of Monument Valley or the fiendish challenges of Color Switch, the basic gameplay masks an addictive puzzling format that'll keep you coming back for more.
And who could argue with the fun and simple thrills offered by physics-based games like Bottle Flip, Geometry Dash and Flip Diving that show that even the most basic games can be endlessly enthralling.
Those seeking a little more complexity should check out the latest wave of sports simulations. As well as the hugely popular Football Manager Mobile 2017, the FIFA Mobile Football game and even the multiplayer tournaments of 8 Ball Pool show how just about any sport can succeed on a smaller screen.
And finally, Pokémon Go ushered in augmented reality as one of the biggest trends of mobile games. With the likes of Night Terrors offering a nightmarish take on this new technology, it shows that not all gaming is as fun and friendly as those casino games!