Many established businesses today now recognize LinkedIn as a powerful tool to generate leads and develop new partnerships. No longer is it just a site to find new jobs and grow your professional network, now many businesses create their own LinkedIn profiles as a status symbol and as social proof that they are a trusted and credible global organization.
Having a LinkedIn company page gives you a public avenue to share more information about your company. This helps you create a carefully crafted image of who your company is in terms of your history and how your business started, your goals, achievements, and share career opportunities to interested job candidates. It helps you market your company on a global scale that can be accessed by LinkedIn's millions of users which gives potential leads a better understanding of the kind of business that you do.
Here are more reasons to establish a LinkedIn Business company page.
- Search engine visibility
Businesses looking to improve traffic to their websites and get better online visibility can make the most of a LinkedIn company page's ability to appear on top of Google search engine rankings. This means any updates and published content on their LinkedIn page can boost traffic for their page and main company website. This is of particular importance to startup companies who hope to get more traction for their business. LinkedIn's posts can be optimized for SEO to ensure it draws more clicks, views and fundamentally improve visitor traffic. Sharing content that embeds company website links also helps draw more site visits and helps your company build its own identity online. Companies can even make the most of Google Web Analytics to better understand their target audience on LinkedIn so they can create engaging content that draws more views, likes and shares.
- Expand your reach
With LinkedIn's massive global community, it is so much easier to expand your market reach and find potential business leads. Through a LinkedIn company page, you can easily find potential prospects through LinkedIn's massive professional network, connect, interact and build business relationships with them without having to waste the time or the energy to engage with them in person. It is a lot easier to establish business connections and have direct access to potential partners through LinkedIn.
- Share content quickly
Having a LinkedIn company page gives you a free platform to share content easily to engage and stay relevant to your target audience. This offers any business a great opportunity to connect with their customers or followers in a personalized and global way.
Companies can share helpful and informative industry specific content such as videos, info graphics, guides or podcasts that help them relate and identify with their target market. With its massive professional audience, it is easy to use LinkedIn as a platform to share company updates, newly launched services and campaigns to people who matter and who actually may find this interesting enough to turn them into sales leads. Many companies have used LinkedIn as a tried and tested method to generate sales leads for new product offers, discounts and promotions. It offers the best arena to explain new company products and updates in order to draw feedback and engage with customers in a whole new way. From business level executives and top tier decision makers, LinkedIn bridges gaps better than any other social media platform so startup brands no longer have to do their marketing in person.
- Stand out from the competition
Not all businesses fully recognize LinkedIn's networking potential, getting ahead of the competition is essential to establish your company as a leading authority in your industry. By creating a powerful LinkedIn profile, brands and businesses can easily gain the competitive advantage and show their audience that they are a step ahead. Being Unique is a great way to make an impression on new visitors, keeping your brand in customers' short term memory, and naturally getting more LinkedIn connections and endorsements.
- Finding the right people
Businesses looking to expand and find the right people to join their organization can also use LinkedIn to share their company's goals and vision to attract and reach the perfect candidates. Having a stellar LinkedIn company business page that speaks volumes about the quality of your vision and the passion you have for what you do makes it all the more easier to draw the right people in. LinkedIn has a huge database for highly skilled and talented people and offers an in depth access to their public profiles that features their professional track records, expertise and years of experience. For businesses looking to hire only the best talent, having a standout LinkedIn company page that highlights the vision you would like to share with the right people may just be powerful enough to attract your very own power team.
- Keep abreast of industry news and updates
LinkedIn's updated newsfeed gives businesses direct access to the latest news and updates that they can filter to highlight those from their industry. This means they are kept always in the loop on relevant business information that is critical for the business. This also means they can readily snoop in on what the competition is up to in terms or product events and launches to keep themselves in the know and if necessary, improve their business strategy. They can visit other company pages and discover for themselves how the competition is doing. It promotes healthy competition and allows businesses the ability to monitor industry trends and important shifts in strategy that can improve business for everyone involved.
With hundreds of companies now taking their businesses online, creating a solid LinkedIn profile is only one of the many ways to gain recognition for your brand while at the same time building trust and credibility for your company. It helps them create an attractive public profile that offers a sneak peek into how the company works and the ideals that make them who they are. It also makes it easier for potential leads and investors to find out more about your company to check out worthy partnerships beforehand. Needless to say, companies have so much more to gain from being on LinkedIn. It is a relatively free platform that extends their reach far beyond the usual and gives them an opportunity to promote themselves on a global scale.