The world is so big, it's easy to forget that we all share the same problems: a snoring partner, self-centered friend, mischievous kids, disconnected siblings.
But IKEA wants to bring people together the best way it knows how: shopping.
The budget-furniture emporium has launched a new website, "Retail Therapy," where products are renamed to match common Google searches in Sweden.
"IKEA's products have always been inspired by how people live in the real world," the company said in a video ad (below). "There's a variety of everyday dilemmas that can be solved, or improved, by our products."
But a trip to the crowded, cavernous maze that is IKEA's showroom isn't exactly the quick fix most people are looking for. So, the inventive brand created a new way to find the right merchandise at the right time.
"We simply renamed IKEA's products as the most common Google searches about relationship problems in Sweden," the global retailer said.
When a Swede searches for advice about "dating three at once" or "how to say I'm not interested," they'll see an ad boasting the same title, which redirects users to "a product that might help you improve your relationship at home."
Related
- Retailer Apps: Most of Them SuckRetailer Apps: Most of Them Suck
That simple wood stool is no longer referred to as "Frosta"; it is now a $15 interpretation of "My husband falls asleep on the couch." And that memo board where you hang your keys is not a "Luns," but a safe space for someone to compose their feelings.
The site is funny, inventive, and a great gift guide for everyone in your life. Plus, it might make you feel a little better knowing you're not the only one whose teenager takes long showers or who has trouble splitting expenses with a partner.
"Whether it's a snoring husband, a never-ending gaming son, or any other relationship problem you have, IKEA can come to the rescue," the ad boasted. "Or at least put a smile on your face while you keep Googling for an answer."