According to a study from HubSpot, 55% of all website visitors will spend less than 15 seconds on your website. Of course, some people are only passively interested in your products to begin. However, many people abandon your site because your site simply isn't very engaging.
You can have the most beautiful website in the world, but you won't generate any leads or sales if it isn't engaging enough.
The good news is that there are a number of great tools that can help you bolster user engagement. Here are some of the best.
Hello Bar
All important elements on your website need to be strategically placed. You can use Hello Bar to draw a lot more attention to an important call-to-action or piece of content.
Hello Bar creates a customizable CSS layer, which you can use to promote email opt-in forms, products and other important elements. Hello Bar also has a unique A/B split-testing tool, so you can test different presentations to see which work the best.
StreamHub
A little over a year ago, Livefyre developed a unique user engagement platform called StreamHub. StreamHub allows brands to:
- Curate content
- Engage with users in real-time
- Connect with users across multiple devices
StreamHub is one of the best apps for discussing current events in real time. StreamHub users have spoken highly of the product. Here is an excerpt of a comment left on its WordPress page.
"Turn every piece of content into a real-time conversation with Comments™. Livefyre leads the market with a robust feature set including truly real-time posts, mobile compatibility, SEO optimized content, social login, listener count and a comment notifier. And with media-rich embedding options, users can post videos, songs, images and more, right into the comment stream."
Interakt
Interakt is a very versatile CRM. It's most widely used for email marketing, but it has a number of great customer engagement features as well.
You can use Interakt to have live chat discussions with your customers. You can also engage with customers over email.
Clicky
Sometimes it's difficult to know how users are interacting with your website. You can't always tell which links they are clicking or which elements are grabbing their attention.
Clicky solves this problem. It creates real-time heat maps, so you can see how users are engaging with your site. You can use this data to test new elements to improve conversions, the average time on your site and other engagement metrics.
Even CrazyEgg, one of Clicky's main competitors, has spoken very highly of the platform.
"The first time I used Clicky web analytics, back in 2007, I was blown away. My original review described it as "one of the most user friendly web stats packages I have come across."
Seven years later, I'm still using it to provide an alternative to Google Analytics for tracking and analyzing web visitor data on all my sites. Over the years, the gap between Google Analytics and Clicky has narrowed, but it's still useful to have both."