Trends have been known as the modifications that happen in all creative fields, and web design is not an exception. Born of innovation and experimentation, trends became the driving factors for change and this is what puts an industry forward for the better. The internet is a unique environment that is consistently evolving and changing. With that in mind, we are running down what has been believed to be among the most essential trends to be looked forward in responsive design and apps.
Larger Responsive Design Implementation
Even though responsive design is something that has been around for years, it has been predicted that in the coming years, there will be an even bigger uptake in the number of brands who are going to build responsive based websites. For those who may not know what is responsive design, it is an approach to building a website through CSS media queries, flexible layouts, grids and hence, creating a dynamic single website that re-jigs and adjusts its content to best display itself on different sizes of devices.
UI Framework and Patterns
The responsive and mobile-first approach to web design, along with the growing popularity of predesigned and WordPress themes, has a noticeable influence about how many desktop websites are working and looking today.
Both the UX and UI patterns emerge all over the web in which lots of site function and look in very similar ways because they learn from each other to be able to hone their user's experience. It is not about delving into the argument that all websites are now starting to look too similar. On the other hand, look at how these consistent UX and UI patterns lead the internet to become a more user-friendly place to be.
Advancement in Animation
As languages and browsers become more advanced, we are seeing an increasing amount of websites moving away from the use of imagery and looking for new ways to engage users and become unique in their communication approach.
If you are aware of the most important landing page design trends, you know that storytelling and trust signals are something that more and more brands work on hoping to capture the attention of users, and animation is starting to play a substantial role in this.
Video is Becoming the King
They say that a picture can paint a thousand words, but a video can do that 10x more. Much like an animation, a moving image on a page will be able to capture the user's attention instantly, drawing them in to be able for the brands to get across their carefully constructed message and narrative.
While it is new, video is a long-established and versatile medium, which is useful for marketing, storytelling, and blogging alike, and it provides many benefits over traditional photography.