Amazon is making it even easier to reorder your favorite products with just one tap.
Piggybacking on the success of its physical Dash Buttons, the Web giant this week launched new digital Dash options.
Prime members can now visit the Amazon.com homepage or mobile app to quickly purchase more diapers, deoderant, makeup, or any of the other of the "tens of millions of products that ship with Prime."
Taste testing Skippy peanut butter? Trying out Tide laundry detergent? The service automatically creates Dash Buttons for anything you buy that is, according to Amazon's algorithms, typically reordered. Virtual controls can also be manually added via the details page of any product available with Prime shipping.
Users have complete control over your buttons, and can sort (most-needed to least-used), label ("Stephanie's favorite"), and delete them as you see fit. As with the physical buttons, customers receive a notification with every order, and can cancel within 30 minutes if you make a mistake.
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Not everyone in a household, however, shares the same domestic needs: You may have run out of FIJI Water, while your spouse needs new guitar strings, and the kids are hankering for more Play-Doh. So instead of sharing your phone's passcode or crowding around the computer screen, simply keep Wi-Fi-connected Dash Buttons in your home.
The tiny switches were initially mistaken as an April Fools' joke. But Amazon is serious about its Dash Buttons, and said customers are on board. Last fall, the program expanded internationally; folks in Austria, Germany, and the UK can reorder paper towels, laundry detergent, and coffee with one click.
Prime members can choose from more than 200 physical Dash Buttons, priced at $4.99 each (though a $4.99 Amazon credit means they're essentially free). When you register a Dash Button device, Amazon will automatically add a virtual button for the same product.