Creating spaces for adverts on personal websites and blogs has been the main way through which most publishers (if not all publishers) monetize their websites and blogs, thereby creating a source of livelihood for themselves. This has all been fun and games until the arrival of Ad blockers. Almost every internet user now uses one ad blocker or the other and this has caused a major blow and drastic relegation in the income stream of publishers. These infamous tools have made a once money generating ad spaces on publishers websites and blogs now income-barren.
What are Ad blockers?
Ad blockers refer to any programmed software or hardware that has been specially programmed to remove ads from a webpage. Their ad blockers come in different forms. For most internet users, they come on when they are browsing the internet on their devices. Ad blocker extensions do A great job by disabling ads from displaying on web pages, either on computers or mobile phones. To make issues worse for publishers, so many internet browser publishing companies have started updating their existing mobile applications and PC software for users. This spells nothing but a great loss for publishers income and profits.
Why did users start using ad blockers?
Ads come in different formats and most publishers make use of different ad networks to monetize their websites. A study shows it that most internet users don't like "pop-up" ads and this has made them search for ways to stop these ads from showing until ad blockers showed up. Ad blockers came just in the nick of time, promising users that they will have a greater browsing experience, and on the other hand, creating a huge loss for publishers.
How ad blocking will cost Publishers $27B by 2020
Based on studies, about 70% mobile users are either currently disabling ads from showing on the web pages they visit or planning to make use of ad blockers to achieve this. Currently, the rate at which internet users are downloading ad blockers is alarming and if care is not taken, publishers will lose about $20B by 2020.
Are all hope lost for Publishers?
Despite the damages that have been caused by ad blockers, the great news is that there is still some hope left.There are effective anti-adblocker tools available with some ad networks which going to end off the misery created by these infamous ad block extensions. Just before you start getting skeptical or paranoid, I'll introduce you to a very effective anti-adblocker system recently launched by - ClickAdu (Internet advertising network for web and mobile channels). Their anti-blocking system has been carefully programmed and empowered by experienced experts to put an end to ad blockers tyranny. Being Clickadu publishers, No matter how strong the ad blockers your audience use are, ClickAdu system has been programmed to overcome them. Thereby, displaying your ads without disturbance and Maximizing your ads revenue will be same as it was before the craze of adblockers.
Summary
Studies show that ad blockers are causing serious damages to publishers due to ad blindness and audiences want to escape such ads during their internet surfing. A recent fact, About 10-20 percent of publishers site audience makes use of ad blockers or about 70% mobile users are either using an ad blocker or planning to use one. If this continues, by the year 2020, publishers will lose $27B. Do you not think, it's a big figure? So, to escape publishers from a sudden drop in revenues Clickadu team allowing all publishers with a modified JS that will act as your anti-adblocker.