Top 4 Facebook updates that are trending now

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Mark Zuckerberg is in the company of a dynamic team which is churning out some real cool updates every once in a while to keep the users glued to Facebook. With 1.79 billion users (monthly) and still growing, the social media giant is always up for a more fulfilling experience for its users with advanced features and edgy nuances. This year witnessed a jolly good range of amazing Facebook updates which you are sure to appreciate.

So, what are the hottest Facebook updates trending now?

Facebook Live Video gets cool filters

Video editing with fun filters is nothing new but what's unique with this Facebook update is that now you will get to add various styles to your video just when you are recording it! This exotic real-time style-transfer facility was demoed by Zuckerberg in October, a few days after which he launched Facebook's hot Live Video Halloween filters. No longer would you have to wait for processing the videos after recording and the new update would enable you to share the video with all the catchy effects immediately after recording it. According to Chris CoxCox, the Chief Product Officer of Facebook, this Live Video update would turn up 70 percent of traffic for Facebook and its properties like WhatsApp, Instagram in the coming 5 years.

Pushing for more authentic communication

The social networking hotshot has taken a stern approach towards misleading click-bait headlines lately and has introduced Facebook updates to encourage authentic communication with headlines. Clickbaiting forces people to click on the post link for more data with a sensational header that pretend that something really cool is waiting for them- while most of the times the readers are soon to end up with a useless article. Facebook is on to reduce this fake tactic with its 2 recent News Feed updates. One of them will help the Facebook team to observe whether the users are getting soon to the site after clicking on the link or they are actually spending some time with the post. The headlines that have users getting back soon to Facebook won't be shown much to the News Feed. The other update will enable the Facebook team to gauge the proportion of users discussing, liking and sharing a link on Facebook after clicking on a post link. The headers which won't receive much discussion are soon to lose room on the News Feed.

New CTA button options with 3rd party integrations

Facebook has steadily emerged as a potential shopping platform today along with its social networking opportunities and the social media giant is looking forward to enhance the shopping experience for the users further with its new CTA buttons. Yes, Facebook had its share of call-to-action buttons earlier yet they were limited in number. But this time, the networking site has partnered with several service providers and has released a great range of new Facebook CTA buttons that will help the businesses with a more meaningful experience.
These new additions are:

  • Start Order - it will help one to accept orders on Facebook with Slice or delivery.com
  • Buy Tickets - it will allow you to sell movie or event tickets with Ticketmaster or Eventbrite.
  • Book Now - it will allow one to reserve appointments with Porch, HomeAdviser, Front desk, Microsoft Bookings etc.
  • Get Showtimes - it will offer the show schedules & sell tickets as well with Fandango.

Chatbot promotion with the Facebook Ads

Facebook will now allow brands to purchase the News Feed advertisements which link straight to one-on-one conversations on Messenger that further speak of easier communication between brands & customers. Burberry is the first brand to apply the new feature and has extended a bot that allows brand storytelling, automated gift recommending engine and even a live chat facility with a human representative, all on Messenger.

With such cool updates just before the holiday season, it's going to be a merrier Christmas this time for the Facebook users.

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