Much like 3D, curved TVs looked to be a passing fad and a feature that existed for PR departments to take advantage of in advertising and promotion. Both LG and Sony have already decided to ditch curved TVs, but Samsung continues to embrace them and is pushing ahead.
So confident is Samsung in its ability to sell curved TVs, according to ETNews it is planning to launch 22 new models. Not only that, all of these TVs will feature at least 65 inch and as large as 85 inch displays. But why continue pushing curved TVs so hard when competitors are leaving them behind? Because for Samsung, sales are growing.
The number of curved TVs Samsung sold in 2016 increased 50 percent compared to 2015. A huge increase is also expected again for 2017 before demand plateaus and then slowly starts to fall up to 2020. But these aren't small numbers we're talking about. The global market for curved TVs this year is expected to be 11 million, then 10.3 million next year, 9.6 million in 2019, and 7.6 million in 2020. And with competitors bailing out, Samsung clearly sees itself as grabbing the lion's share of those sales.
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Samsung acknowledges that the global TV market is stagnant, but "markets for large premium TVs that are 60 inches or bigger are continuing to grow every year between 20 and 30 percent." As for curved TVs specifically, the market is in Asian countries and in particular China. So while we may see a few of these new Samsung curved TVs in the US and Europe, it's clear the focus will be on Asian markets.
Anyone in the market for a new, large screen TV would do well to go see a curved TV in action before deciding to purchase one. In my experience they have a fatal flaw in the form of reflections. It's almost impossible to remove them all without rearranging a room and tweaking the lighting.
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