The Galaxy S8 isn't having a huge impact on Samsung's sales, according to new data from Kantar Worldpanel ComTech.
The market research firm on Thursday released its latest smartphone sales data, which covers the three months ending April 2017 and reveals that people haven't exactly turned up in droves to buy Samsung's latest flagship smartphone.
"The Samsung Galaxy S8, released in the last two weeks of the April period, did not show a significant impact on Samsung's sales in the period ending in April," Kantar Worldpanel's Global Consumer Insight Director Lauren Guenveur said in a statement. The same was true for the LG G6, which hit store shelves in Korea on March 10 and launched in the US the following month.
Neither of those handsets made the list of the Top 10 best-selling phones during the period.
Guenveur said early indications in Kantar's data for the three-month period ending in May 2017 show that the Galaxy S8 and S8 Plus will "reach a combined share of 8.1 percent in the US." That would put them behind their predecessors, the Galaxy S7 and S7 Edge, which nabbed 8.8 percent market share.
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Meanwhile, Apple's iPhone 7 and 7 Plus "remain the top sellers during the May period with combined share of 20.1 percent," Guenveur said.
Overall, Google's Android and Apple's iOS increased their share of "most markets" in the April period, Kantar said. Android captured 83.4 percent of smartphone sales in urban China, up 4.3 percentage points from a year earlier, but failed to grow in the US; its share here fell 5.9 percentage points to 61.7 percent. iOS, meanwhile, accounted for 36.5 percent of smartphone sales in the US, a 5.8 percentage point increase from a year earlier, but its share dropped 3.8 percentage points to 16.2 percent in urban China.
In Europe's five biggest markets — Great Britain, Germany, France, Italy, and Spain — Android captured 78.3 percent of smartphone sales in the April period, up 2.2 percentage points from a year earlier. iOS, meanwhile, accounted for 19.3 percent of sales in the region, up 1.1 percentage point.
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