MediaRadar had been growing at a steady clip and was about to launch a big new product. This was 2010, and the then-4-year-old company, which helps clients like The New York Times target advertisers, had created a tool to identify media buyers. “But instead of us taking a year to build it from scratch, we paid a third party that specializes in providing this exact data,” says CEO Todd Krizelman. It seemed like the right move at the time. But then the bad news started rolling in…
Stage 1: Denial
Almost immediately after MediaRadar announced the product, clients were queuing up to use it. But before the week was out, a handful had called to report major errors. “I thought maybe it was just a few bits of bad data,” Krizelman says. “But as we signed up more clients, we were compounding the problem.” Complaints trickled in.
Stage 2: Anger
Krizelman was furious at the third-party vendor, sure. But he was also mad at himself for how woefully unprepared his company was to deal with the crisis. “We hadn’t thought through how to problem-solve a product that wasn’t our own,” he says. And after just a few phone calls, it was clear the vendor wasn’t committed to cleaning up the mess itself.
Stage 3: Bargaining
Krizelman began frantically trying to figure out how to right the ship ASAP. “I flirted with the idea of hiring an army of temps that could work around the clock,” he says. “I thought if we just rolled up our sleeves and worked hard, we’d find a way to rise above this.”
Stage 4: Depression
Within a few weeks, Krizelman realized that there was only one way to save his company’s sinking reputation: Pull the plug on the failed product and refund everyone’s money. The process made him physically sick. “It felt like we’d violated our core tenet as a service-oriented company -- like one stupid mistake was going to unwind our client trust overnight.”
Stage 5: Acceptance
When it was all over, Krizelman made it clear that he was the one who had messed up by rushing the launch. He started over, giving his product team two full years to develop a similar tool from scratch. It worked. Now the mistake is part of the company culture, and employees invoke the incident when they think a decision is being rushed.
“I don’t think the scab will ever fully heal,” Krizelman says, “but we definitely got something valuable out of the experience.”
If you are having issues with Internet Explorer running extremely slow, crashing, locking up, or just generally behaving badly, there are a couple of troubleshooting steps that you can follow to likely fix the problem. And no, I’m not going to just tell you to install Firefox.
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Last week i wrote about switching my main OS to Kubuntu and so far everything has been going fairly well except for a few configurations here and there. I hope to have some cool posts regarding Linux topics in the near future. One of the things I really have enjoyed so far is Open Office. We can
One of the things that has really annoyed me about running Firefox on Vista is that Internet Explorer looks really slick with the Aero Glass extending down onto the entire navigation bar… and Firefox just looks pathetic sitting next to it. Thanks to the Glasser extension from my new favorite person
Have you ever noticed that many files don’t seem to work in the Preview Pane in Windows Vista’s Explorer? Until recently the only way to work around this was a painful registry hack… but now there’s a utility that will let you easily add file types to the preview list.
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If you’ve been a reader of this site for any amount of time, you are probably familiar with the Keyboard Ninja concept… we like to feature all sorts of ways to quickly access applications or functions with complicated shortcut keys. But what about regular people? Isn’t there a simpler solution?
This article was written by MysticGeek, a tech blogger at the How-To Geek Blogs.
This article was written by MysticGeek, a tech blogger at the How-To Geek Blogs.
I have played with various distributions of Linux for the past 5 years. I would dabble in Red Hat running a web server, install Mandriva (Mandrake at the time) in a dual boot with XP, and actually build a kiosk for a tech school in my area using Suse Linux. I have also ran various versions on